The Partnership for a Drug-Free New Jersey (PDFNJ) utilizes any and all media and formats to spread its message of substance use prevention. PDFNJ communicates with the public through television, radio, and print; billboards; PATH and New Jersey Transit signs; and a host of other non-traditional communication opportunities.

PDFNJ does not pay for any advertising time or space, and we are deeply grateful for the support we have received from the New Jersey media and other organizations.

Exclusive Feature: Broken Heart Campaign

The Partnership for a Drug-Free New Jersey has launched a new media campaign highlighting the emotional pain associated with addiction and information on how to seek and receive treatment and support in fighting the disease.

More than 2,200 people in New Jersey died of drug overdoses in 2016, including 1,900 involving opioids. Nationally, more than 64,000 people succumbed to overdoses, more than 42,000 of which were attributed to opioids.

The Broken Heart campaign emphasizes that the disease of addiction impacts those suffering from it — as well as their friends and family — in physical, mental and emotional ways. With the help of the advertising community and New Jersey Transit, this message has been spread to millions New Jersey residents, so that they can better understand addiction and prevent themselves from experiencing the tragedies too many American and New Jersey families have already faced.