PDFNJ Unveils Share Your Silver Linings Story Campaign for Students Across New Jersey



Contact: Natalie Golub, 973-382-4560, natalie@drugfreenj.org


The Partnership for a Drug-Free New Jersey Unveils Share Your Silver Linings Story Campaign For Students Across New Jersey


MILLBURN, NJ — The Partnership for a Drug-Free New Jersey (PDFNJ) is announcing a new campaign aimed at sharing positive stories or “silver linings” New Jersey students have discovered during this time of social distancing.

The Share Your Silver Lining campaign beginning on April 22nd and running through May 22nd, is inviting students in kindergarten to 8th grades to share a story about a new healthy and positive family ritual, habit, activity or a healthy tip they have discovered while social distancing! By submitting a silver lining story, students will have a chance to win one of five $100 Amazon gift cards.

 “We hope that this campaign can spread a little joy by showcasing positive stories that students have experienced during this time at home,” states Angelo Valente, PDFNJ’s Executive Director.  “The campaign will allow students to share stories with their peers and perhaps see the silver linings that have been created during this difficult time.”

Students can submit their silver lining story of 150 words or less to http://drugfreenj.org/silverlining. Upon sending the email students are automatically entered for their chance to win one of the five $100 Amazon gift cards being offered.


Partnership for a Drug-Free New Jersey: Best known for its statewide substance use prevention advertising campaign, the Partnership for a Drug-Free New Jersey is a private not-for-profit coalition of professionals from the communications, corporate and government communities whose collective mission is to reduce demand for illicit drugs in New Jersey through media communication. To date, more than $100 million in broadcast time and print space has been donated to the Partnership’s New Jersey campaign, making it the largest public service advertising campaign in New Jersey’s history. Since its inception, the Partnership has garnered 180 advertising and public relations awards from national, regional and statewide media organizations.